19 Feb Why Better Technology Won’t Fix the Property Market on Its Own
Property industry digitisation and reform have been widely discussed in recent years, yet sales transaction times continue to lengthen. This is not due to a lack of technology, but rather inconsistent systems, processes and standards and poor communication across the chain.
A recent poll[1] we conducted of estate agents highlights this contradiction. When asked whether improved data sharing and digital connectivity would ultimately strengthen their business, even if the transition created operational challenges, 88% said yes. The market is clearly open to digital change.
However, confidence drops sharply when the conversation turns to government-led reform. When asked how proposed home buying and selling reforms might affect transaction times, nearly two-thirds (62%) believe they will have little impact. Only 29% expect times to reduce, and just 3% foresee a significant improvement.
This scepticism reflects experience rather than resistance. Reform has been ‘coming’ for decades, and many agents feel proposals often generate headlines without delivering practical change. As one respondent put it: “Has been happening for over 30 years, so let’s see if it ever changes.”
Execution remains the challenge
There is broad support for the principles behind reform – digitising upfront information, improving transparency, and sharing property data earlier should all help reduce delays. But respondents repeatedly highlighted a key concern: reform will only work if every party in the chain operates to the same standard.
Without consistency across agents, conveyancers and brokers, new systems risk adding complexity rather than reducing it. As one respondent noted, without alignment, reforms could “cause more confusion and delay”. Technology alone cannot resolve the current fragmented mindset.
Learning from Scotland
Several respondents pointed to Scotland as a model, where earlier information sharing and clearer processes often lead to faster outcomes. However, it was noted that replicating that success elsewhere would require widespread buy-in and behavioural change, and not just new platforms.
People drive the process
We already know that there is a strong appetite for better digital connectivity, and it’s great to see this being reinforced here. What professionals want is proof that reform can be delivered consistently, professionally and pragmatically.
Faster transactions will come from a combination of clearer standards, accountability, earlier information sharing, and stronger communication, and not digitisation alone. The real momentum is created by people driving the process forward.
The industry is ready for digital progress. Now it needs reform that delivers it.
[1] ASAP client poll conducted in January 2026