19 Feb Why Better Technology Won’t Fix the Property Market on Its Own
Property industry digitisation and reform have been widely discussed in recent years, yet sales transaction times continue to lengthen. This is not due to a lack of technology, but rather inconsistent systems, processes and standards and poor communication across the chain. A recent poll[1] we conducted of estate agents highlights this contradiction. When asked whether improved data sharing and digital connectivity would ultimately strengthen their business, even if the transition created operational challenges, 88% said yes. The market is clearly open to digital change. However, confidence drops sharply when the conversation turns to government-led reform. When asked how proposed home buying and...